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Top-Earning Dead Celebrities
No. 1: Yves Saint Laurent
$350 million
Fashion designer
Died: June 1, 2008
Age: 71
Cause: Brain cancer
Collectors and art lovers clamored to buy Mondrians and Matisses once owned
by the pantsuit pioneer and his partner, Pierre Bergé, during a
three-day auction in February. The sale netted $443 million, to be
divided between two charitable foundations. Another sale, expected to be
much smaller, will be held in next month. On the block: Saint Laurent’s
Mercedes Benz and Greek and Etruscan antiques. His Moroccan house is
also on the market separately.
No. 2: Richard Rodgers and Oscar Hammerstein
$235 million (combined)
Musical composer (Rodgers); Playwright/songwriter/producer (Hammerstein)
Died: Dec. 30, 1979 (Rodgers); Aug. 23, 1960 (Hammerstein)
Age: 77 (Rodgers); 65 (Hammerstein)
Cause: Chronic illness (Rodgers); stomach cancer (Hammerstein)
The musical duo’s usual income from catalog licensing fees
got a boost this year from the reported $200 million acquisition by
Imagem Music Group of The Rodgers and Hammerstein Organization and the
rights to the pair’s creations. That sale gives Imagem, which is owned
by a Dutch pension fund, ownership of musicals like Oklahoma!, The King and I and South Pacific. What wasn’t sold: ownership of their individual works.

No. 3: Michael Jackson
$90 million
Musician
Died: June 25, 2009
Age: 50
Cause: Homicide
The King of Pop passed away just weeks before he would have
taken the stage for his grand finale, scheduled for London’s O2 arena
in July. Jackson’s posthumous earnings were bolstered by a merchandising
deal and the rights to the use of his name and likeness in the Sony
film This Is It. The gloved one also earned millions from album
sales, radio airplay and music video marathons in the weeks following
his death. Jackson’s estate has solid earning potential in the future
due to his valuable stake in the Sony/ATV catalog as well as the
publishing rights to his own catalog of music.

No. 4: Elvis Presley
$55 million
Singer, actor
Died: Aug. 16, 1977
Age: 42
Cause: Heart attack
The King of Rock ‘n’ Roll watched his income swell $3
million to $55 million this year thanks to both Graceland admissions and
an immense portfolio of licensing and merchandise deals. Elvis returned
to the Mattel lineup this year with a collectors’ edition Jailhouse Rock-themed
Barbie doll. Expect Presley’s fortune to grow still more next year as
Graceland celebrates 75 years of Elvis, complete with new exhibits and a
birthday celebration. Also in its final stages of preparation: an Elvis
Presley Cirque du Soleil spectacular in Las Vegas.
No. 5: J.R.R. Tolkien
$50 million
Author
Died: Sept. 2, 1973
Age: 81
Cause: Bleeding ulcer
The creator of hobbits and Middle Earth languages left a lasting legacy for his fans and family with The Lord of the Rings
franchise. The Tolkien estate and publisher HarperCollins recently
reached a settlement with New Line Cinema over allegedly unpaid
royalties from the Lord of the Rings movies. September’s agreement was
reported at over $100 million, meaning J.R.R. Tolkien earned a sizable
income in the last year. His earning potential isn’t dimming: The Hobbit is rumored for release in 2011, with directors Guillermo del Toro and Peter Jackson at the helm.

No. 6: Charles Schulz
$35 million
Cartoonist
Died: Feb. 12, 2000
Age: 77
Cause: Colon cancer
As the creator of Charlie Brown, Snoopy and the gang,
Charles Schulz has been a fixture in the funny pages for decades. The
cartoon was recently revisited in a line of New Balance sneakers for
kids this fall. The Peanuts catalog was purchased by Warner Brothers
after years with Paramount Pictures, resulting in new releases which
include all six of the Peanuts television specials on a single DVD for
the first time.

No. 7: John Lennon
$15 million
Musician
Died: Dec. 8, 1980
Age: 40
Cause: Murder
It was a big year for the Beatles, especially for the
songwriter behind many of the band’s most famous songs. In September,
Electronic Arts and MTV Games released The Beatles: Rock Band, allowing
fans to jam along with a virtual version of the band and download
additional albums for $17. As well, the Fab Four’s music was repackaged
and remastered in a 16-disc box set that went on sale in September.
LOVE, the Las Vegas Cirque du Soleil show featuring the group’s music,
still reels fans into The Mirage.

No. 8: Dr. Seuss (Theodor Geisel)
$15 million
Author
Died: Sept. 24, 1991
Age: 87
Cause: Natural Causes
The all-time best-selling children’s author remains on the
charts nearly two decades after his death. In 2008, the author sold 5
million books, and he’s on track to do the same in 2009. His next silver
screen incarnation is slated to hit theaters in 2012: a 3-D animated
version of The Lorax. Next fall, PBS will debut a science learning series geared toward children, titled The Cat in the Hat Knows About That.

No. 9: Albert Einstein
$10 million
Scientist
Died: April 18, 1955
Age: 76
Cause: Natural causes
Earlier this year, Einstein turned up in perhaps the unlikeliest spot of all: a McDonald’s happy meal. As part of a Night at the Museum: Battle of the Smithsonian
tie-in, the late genius lent his image to a bobble-head toy. Einstein’s
name continues to be used to peddle Baby Einstein products, a majority
Disney-owned venture designed to make infants smarter. International
licensing deals with both Nestlé and the Toyota Prius in Japan, and a
mall, aptly named Das Einstein, in Germany, have further beefed up his
portfolio. More recently, The scientist’s estate has expanded into the
videogame and digital arena with a slate of upcoming brain games.

No. 10: Michael Crichton
$9 million
Author
Died: Nov. 4, 2008
Age: 66
Cause: Cancer
Crichton’s death last year came as a shock to fans who were
unaware the author was fighting cancer. But like many writers, Crichton
continues to publish after his death. His latest book, Pirate Latitudes,
was discovered by Crichton’s assistant and will be published next
month. Steven Spielberg has already acquired the rights to turn the book
into a movie. Crichton had one more unfinished novel on his hard drive
at the time of his death; the tome is slated to be published next fall.
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